Meta ads · monthly, no lock-in
Ads judged on enquiries, not impressions.
Reach, impressions and engagement are easy to grow and easy to hide behind. The only number that matters is what it costs to get one real enquiry, and whether that is less than the enquiry is worth.
The whole path, not just the ad.
An ad can only ever be as good as what it sends people to. Most campaigns fail after the click, not before it.
- Tracking set up properly first. Pixel, conversions API and events configured before a penny is spent. Without this you are guessing, and the platform is happy to let you.
- A landing page built to convert. Sending paid traffic to your homepage wastes most of it. The page matches the ad, answers the question it raised, and asks for one thing.
- Audiences that make sense. Location, intent and lookalikes built from your actual customers, not a demographic guess.
- Several ads, tested against each other. Different angles and images running simultaneously, with budget moving to whichever is producing enquiries.
- Copy and creative written for you. Not stock captions. What you actually offer, in language your customers use, with an offer worth clicking.
- Leads that reach you instantly. Straight into your inbox, WhatsApp or CRM the moment they come in — because a lead answered in five minutes is worth several answered in an hour.
- Reporting in plain numbers. Spend, leads, cost per lead, trend. Not a dashboard of vanity metrics you have to interpret.
- Your ad account, in your name. You own it and the data in it. If we stop working together you keep the audiences, the history and the pixel.
Most ad money is lost after the click.
Agencies report on reach because reach always goes up. Cost per enquiry is the number that can embarrass someone, which is exactly why it is the one to report.
- Traffic sent to a homepage converts far worse than traffic sent to a page that matches the ad
- Without conversion tracking, the platform optimises for clicks — and clicks are not customers
- A lead that sits unanswered for an hour is substantially less likely to convert
- If nobody will show you cost per lead, that is usually because it is not good
The audit comes before the invoice.
If you are already running ads, the first useful thing is an honest read of what is happening now.
You share access
Read-only on your existing ad account, or just tell me what you sell if you have never run ads.
A free audit
What is working, what is wasting money, and whether ads are even the right channel for you.
Tracking and the landing page
Built and tested before spend starts, so the first pound is measured.
Run, tested and reported
Weekly adjustments, monthly reporting in plain numbers, cancel whenever you want.
The ones that come up every time.
Enough for the platform to learn, which in most local markets means somewhere from $300–500 a month in ad spend as a floor. Below that the data is too thin to optimise against and you are mostly paying to guess. That spend goes to Meta, not to me.
A flat monthly fee agreed up front, not a percentage of spend. Percentage pricing quietly rewards me for spending more of your money, which is the wrong incentive to build into the arrangement.
No. Month to month, cancel any time, and the ad account stays yours with all its history and audiences. Anyone who needs a twelve-month lock-in is protecting themselves against their own results.
Usually within the first week or two, though the first fortnight is partly the platform learning. Judging a campaign on its first three days is the most common and most expensive mistake in paid ads.
Then the audit says so and we stop there, at no cost. Ads work badly for businesses with very long sales cycles, tiny margins, or where nobody is searching. I would rather say that in week one than take a fee for six months of disappointment.
Send me your ad account. I'll tell you what it's really doing.
A free audit of what is working and what is wasting money — including, if it is the honest answer, that ads are not right for you.