WordPress · from $690
WordPress, without the twenty plugins.
Most WordPress sites are slow because of what was bolted onto them, not because of WordPress. Built deliberately, it is a genuinely good tool — and you keep the editor you already know how to use.
A theme written for you, not bought and bent.
Bought themes are built to do everything for everyone, which is why they carry so much weight. Yours does only what your business needs.
- A custom theme. Written for your content rather than a demo you have to reshape your business around. No page builder plugin sitting between you and the page.
- The editor you already know. The standard WordPress editor, set up with your own blocks so adding a page or a post does not require a manual.
- Only the plugins that earn it. Usually three or four, each one there for a reason I can explain. Every plugin is another update and another way in.
- Speed treated as a feature. Images converted and sized properly, caching configured, and the database kept clean — the things that decide whether WordPress feels fast or heavy.
- SEO groundwork done at the build. Titles, descriptions, headings in a real order, structured data and a sitemap. Not a plugin you are left to configure yourself.
- Backups and updates explained. Automatic backups running somewhere you can reach them, and a plain explanation of what you should update and when.
- Hosting and domain in your name. Your accounts, your card, your control. I set them up and hand you the keys.
- Every file, handed over. The theme is yours. No licence to keep paying and nothing stopping you moving to another developer.
WordPress is not the problem. What people put on it is.
A page builder plus a marketplace theme plus twenty plugins is why WordPress has the reputation it has. Take those away and it holds up well.
- A typical marketplace theme loads code for dozens of layouts you will never use
- Every plugin is another update, another security surface, another thing that can break on a Tuesday
- Page builders write the markup for you, and it is rarely markup that ranks well
- You still get the familiar editor — that part was never the issue
You see it working before you pay for it.
The order matters. Most studios want the deposit before you have seen anything — this one does not.
You send a message
Your current site, or just the business name. Nothing to fill in and no call to book.
I build you a sample
A real, working page of your actual site. Free, and yours whatever you decide.
The rest gets built
You watch it go up on a live link. Changes happen while it is being made, not in a review round at the end.
It goes live, in your name
Domain, hosting and every file in your accounts, plus a walkthrough of how to edit it.
The ones that come up every time.
Usually yes, and often that is the cheaper route. Your posts, pages, images and URLs come across so nothing that Google has already indexed breaks. What gets replaced is the theme and the pile of plugins underneath it.
That is the point of building it this way. Your pages are made of blocks written for your content, so editing feels like filling in the right box rather than nudging a layout and hoping. I will walk you through it once and you will not need me again for text changes.
Because they solve a problem you do not have. They exist so an agency can build without writing code, and the cost of that convenience is markup weight you carry forever. If you want the speed, something has to write the code properly.
Fine for a smaller catalogue, and I build those. Past a few hundred products or with complex shipping rules, Shopify is usually the better answer and I will say so rather than sell you the harder one.
No, and I do not sell one. I will show you what needs updating and how, and set up automatic backups so a bad update is recoverable. If you would rather I handled it, that is a separate arrangement — never a condition of the build.
Send me your WordPress site. I'll send back a faster one.
A real working page of your own site, rebuilt free within three days. Nothing owed if you decide not to go ahead.