The terms, in plain language.

These terms govern your use of Marketing Wala services, including websites, web applications, software development, automation systems, lead generation services, and ad management.

1. Services scope

Marketing Wala provides custom technical and marketing execution services based on project scope discussed with each client.

2. Commercial terms

Fees, milestones, and maintenance terms are defined per project. Work begins after confirmed agreement and payment terms.

3. Client responsibilities

• Provide accurate project requirements and brand assets.
• Provide timely feedback to avoid delivery delays.
• Use delivered systems lawfully and responsibly.

4. Intellectual property

Ownership transfer and usage rights are determined in writing per project after agreed payments are completed.

5. Third-party platforms

Some solutions depend on third-party platforms (for example hosting, ad platforms, APIs). Their outages or policy changes are outside our direct control.

6. Limitation of liability

Marketing Wala is not liable for indirect losses, platform restrictions, or business outcomes beyond agreed execution scope.

7. Revisions and termination

Revision windows and termination terms are defined per agreement. Completed work up to termination remains billable.

8. MarketingWala Connect (WhatsApp messaging software)

This section applies to everyone who uses MarketingWala Connect at tech.marketingwala.me, including team members a client invites. By signing up, and again each time you start a campaign, you agree to it.

8.1 The service

Software to send and receive WhatsApp messages through Meta's official WhatsApp Business Platform. It depends on Meta, so we cannot guarantee message delivery, template approval, messaging limits or Meta's account reviews and decisions.

8.2 You are responsible for your messages and your lists

• You alone are responsible for what you send, who you send it to, and for having each person's permission (opt-in) to message them on WhatsApp. This also covers messages sent by your team, your automations, your AI agent and your systems through our API.
• Before every campaign you confirm that everyone in the audience agreed to your messages and that the campaign follows these terms. We keep a record of each confirmation (date, time, user and IP address).
• Bought, rented, shared, scraped or collected lists are not allowed. This includes numbers taken from Google Maps, business directories, social media, websites, groups or "number generators", and lists checked with WhatsApp number-checking tools.
• You follow the WhatsApp Business Messaging Policy, the WhatsApp Commerce Policy, Meta's terms and the laws that apply to you and to the people you message. You keep your Facebook and Meta business accounts in good standing.
• When someone replies STOP or asks not to be contacted, you stop sending them marketing. The software does this automatically, and you must not work around it.

8.3 Acceptable use: what is not allowed

• Scams and fraud: fake prizes, lotteries or lucky draws; fake government aid (for example BISP or Ehsaas); money-doubling, "guaranteed profit" or other investment schemes; fake jobs or "task" earning offers; advance-fee requests; fake parcels or bills.
• Phishing: asking for passwords, one-time codes (OTP), PINs, card or bank details; fake login pages; links that hide where they lead in order to mislead; malware.
• Pretending to be another person, company, bank, brand or government office.
• Illegal products or services, and anything the WhatsApp Commerce Policy does not allow (for example drugs, weapons, adult content, gambling, counterfeit goods).
• Misleading claims about health, money or results; harassment, threats, hate or content that attacks people for their religion, ethnicity or beliefs; sexual content; content that harms children.
• Spam: messaging people who did not agree, sending too often, or continuing after someone asked you to stop.
• Using MarketingWala Connect to provide messaging to other people who break these rules.

8.4 Monitoring and enforcement

• To protect the people who receive messages, our clients, our platform and Meta's, we automatically check messages, templates and campaigns before they go out. We check links against public lists of scam and phishing websites, open short links to see where they really lead, look for wording commonly used in scams, and watch the quality signals Meta gives us. Our team may read content that is flagged.
• We may, without notice where there is a risk of harm: block a message; hold a campaign until we review it; pause campaigns (for example when Meta rates a number's quality low, or many numbers on a list are not on WhatsApp); suspend sending; or close the account. Three blocked scam or phishing links within 7 days suspend sending automatically until we review the account.
• We may report scams, fraud and other illegal activity to Meta and to the relevant authorities, and share the records we hold when the law requires it.
• Automatic checks cannot catch everything. They help, but they do not move your responsibility for your messages to us.

8.5 Your promise to cover our losses

You agree to defend and compensate Marketing Wala, its owner and team against any claim, complaint, fine, penalty, loss or cost (including reasonable legal costs) that comes from your messages, your lists, your content, your use of the service, or your breaking these terms, Meta's policies or the law.

8.6 Limits of our responsibility

MarketingWala Connect is provided as it is. We are not responsible for Meta's decisions (such as restricted or banned numbers or accounts, lower limits, or rejected templates), for how you use the service, for content you send, or for lost sales, profits or data. To the extent the law allows, our total responsibility for any claim is limited to the amount you paid us for MarketingWala Connect in the 3 months before the claim.

8.7 Fees, plans and refunds

• Meta's fees: WhatsApp message fees are charged by Meta directly to your own payment card, at Meta's rates. Our plan prices do not include them, and we cannot refund them.
• Plans: new accounts get a free trial without a card. Plans are paid in advance, monthly or yearly, and do not renew automatically. After a paid period ends there are 3 days of grace, then sending pauses until payment; your data stays.
• Refunds: plan payments can be refunded within 7 days of payment. The done-for-you setup fee is refunded in full if we cannot connect your number, and is not refundable once your number is connected. No refund is given when an account is suspended or closed for breaking these terms.

8.8 Ending

You can delete your account at any time in My account; see our data deletion instructions. We may keep records of consent confirmations, safety flags and invoices where the law or our protection requires it.

8.9 Law

These terms are governed by the laws of Pakistan.

9. Contact and updates

These terms may be updated when needed. For questions, contact info@marketingwala.me or +92 345 1445804.

Last updated: 25 October 2026